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The way you sign in depends on when you signed up for your Microsoft Advertising account and whether you have transitioned to signing in with an email address. Learn more about Signing in with a work account. Enter your Microsoft Advertising user name in the box, and then select Next.

Partners are approved to join the Microsoft Advertising Partner Network based on a variety of factors including estimated quality of traffic and company reputation. Microsoft Advertising also offers the capability to control where your ads are distributed on our network.

To learn how you can set up ad distribution please refer to this article. The account performance and campaign performance reports available on the Reports tab of Microsoft Advertising can be enhanced to view click quality information.

For more information, see the topic in Microsoft Advertising Help. Several columns related to click quality may be added to this report:. Refer to the table below for how you can map the click quality reporting columns used in Microsoft Advertising to Media Rating Council Invalid Traffic reporting column equivalent. Click quality reports do not show defective or test click traffic, because such traffic is free of commercial intent and is not potentially billable. Microsoft Advertising reports click traffic in one-hour blocks, so that advertisers can observe patterns of behavior and more effectively target campaigns to particular hours of the day.

Microsoft Advertising makes every effort to eliminate and not bill for low-quality clicks within the hour, so that reports can be posted with all low-quality clicks removed. However, Microsoft Advertising occasionally does not detect low-quality clicks until after the hour's data has been processed.

Instead, Microsoft Advertising issues a billing adjustment in which it credits the charges for clicks that were found to be invalid. These credits are displayed on the billing report as adjustments. Third-party landing page scripts and other in-house web server logs can be used to count clicks.

However, by using Microsoft Advertising ClickIDs you can more accurately count the measured clicks by differentiating them from repeated user page views. Note that not all web analytics programs support ClickIDs.

Microsoft Advertising creates, logs, and passes on the ClickID. When a search user clicks your ad, the user is sent to the Microsoft Advertising redirection server. The redirection server then creates a ClickID. The redirection server logs the ClickID to the Microsoft Advertising click log, and then sends the user to the destination page with the appended ClickID. A typical entry might look like the following example: The advertiser counts the unique ClickIDs. For example, the web server log might display the following ClickIDs:.

There are no click quality fields for publishers in pubCenter reports. Microsoft Advertising pubCenter reports do not include low-quality click counts, but they do include low-quality impressions. Please be aware of this difference when reviewing pubCenter reports. To report a traffic quality issue, contact Microsoft Advertising Support. Please provide the following information, as appropriate:.

For best results, be sure to file the ticket within 30 days of the occurrence of the issue. When contacting Support, you might be asked for a sample of your web server log file.

Please have that information available. Please visit status. Click measurement records are retained for at least 11 months. The Microsoft Advertising investigation process is confidential, and Microsoft Advertising is under no obligation to disclose proprietary information during the process. Microsoft Advertising will not pursue click-quality investigations after 60 days from the occurrence of the issue. If the issue is submitted to Microsoft Advertising support within 60 days, accompanied by the information requested above, Microsoft Advertising will investigate the case to the best of its ability.

If all of the requested information has been provided, the ticket has been properly routed to our support team, and the issue occurred within the last 60 days, Microsoft Advertising will try to complete the investigation within nine days. In rare cases, because of the need to thoroughly investigate the circumstances of the issue, the investigation might take longer. Microsoft Advertising click measurement: description of methodology. This description of methodology DOM is a summary of Microsoft Advertising click-measurement processes, including general descriptions of the following elements: What is included in the MRC Accreditation audit process?

What is included in the MRC Accreditation audit process? The methodologies apply to the following types of clicks: Click quality definitions Low-quality clicks: Clicks that Microsoft Advertising classifies as non-billable. Low-quality clicks originate from a variety of sources, including: Clicks that suggest low commercial intent. Clicks that have been identified as likely coming from automated bots. Clicks that display unusual or suspicious patterns of behavior.

Test clicks: Clicks that are generated due to test activity. Search ads: Cost-per-click advertisements that are displayed in response to a user's search query or other user input, served across the Microsoft Search Network. The search network includes Bing. In-app clicks are considered clicks generated through a mobile app. Opt-in private preview programs are Microsoft Advertising features which are in the late stages of development but can be made available to certain advertisers through invite only before it is generally available.

In general, clicks generated from these private preview features should also not be considered MRC accredited. Most advertisers should expect most of their reported clicks to be generated from desktop or mobile web traffic. To learn more on how you can customize your campaigns to target or exclude specific customers and device types such as smartphone, PC, or tablet please refer to this article. Click measurement methodology Microsoft Advertising bases its click-measurement methodology on the terms and descriptions described in this section.

The Microsoft Advertising click-referral cycle Impression Preceding a click by a user is an originating event, called an ad impression, in which content and ads are first served to the user. An ad impression can be served to the user in either of two ways: Search ad impression: Any search ad served across the Microsoft Search Network.

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