Product launch brief template

Is the roadmap realistic? Do you have the right team? Go through a few iterations and update your goals and roadmap accordingly. That way, developers can quickly reference them and everyone else can refer to them as the launch progresses. Your product launch can include a range of tactics and activities.

A grand announcement event is almost essential. Promote the event and launch with email blasts, blog posts, and a full range of marketing materials. You can keep the excitement rolling after the grand announcement with ongoing promotional support and educational materials, demos and events that support the product and its benefits. Keep a step-by-step checklist of what needs to happen on launch day so no detail gets forgotten amid the chaos.

Whatever the final list of activities and tactics you use to launch your new product, remember it all starts with audience-focused planning and the right preparatory steps. The result will be a launch that works. Set yourself up for success with our collection of page templates for Confluence. Not a Confluence user?

Browse templates. The problem may not be the product. But a creative brief is also a useful tool for projects of any size, for freelance designers and large corporations alike. The document is usually created by the account manager in consultation with the client. In an agency setting, project stakeholders may include a marketing team, creative team, executives, and clients.

For freelance designers, a creative brief is simply shared between the designer and client. This may be done as an interview, with the designer asking the client all of the questions included in the creative brief, or the client may fill out the brief and return it. The potential consequences of not using a creative brief include wasted time and money, miscommunication with clients, multiple revisions as the project keeps changing course, and a general lack of clarity on all sides, all of which can be avoided by using a creative brief.

For a creative brief to truly be effective, it should be developed in a timely manner so that it streamlines the project timeline, rather than interfere with it. The specific information you need will vary depending on the project. A brief keeps the message on brand, and provides a broad vision of the business, the brand, and the product. A creative brief also explains the context and the product or service category. In addition, they provide the following benefits and value:.

Implementing the following practices will help ensure that your brief is effective at getting the message across to others. The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more.

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. Try Smartsheet for free, today. Discover the best way to plan and track your marketing strategy with 13 free marketing plan templates. Organize your social media, blogging, editorial calendars, and more with these free Excel templates.

Get a Free Smartsheet Demo. In This Article. Creative Brief Template. Simple, powerful marketing campaign management in Smartsheet. Simple Creative Brief Template.

Graphic Design Creative Brief Template. This showcases the versatility of their products while inviting subscribers to visit their site for more information. It can also be sent during a promotional product launch or triggered if someone has left something in their shopping cart. This keeps their messaging consistent, a strategy that can be used in future sales emails. To increase event registrations and share the exciting news, you may want to send an event announcement email to your subscribers.

This is true for both in-person and online events. Make sure to include a call-to-action CTA button that directs your audience to your registration page. The date and time of your event should also be clearly visible. You may want to use this template when hosting a free webinar with limited seating, or hosting a paid event that features your product. When you add a new feature to your course, software platform, or another product, you may want to send a new feature announcement email to new and existing subscribers.

After launching a new set of tool integrations, Arist wanted their subscribers to understand the new capabilities of their platform. By adding a simple call-to-action of scheduling a product demo at the end of the email, Arist is able to re-engage subscribers by giving them a new reason to check out their tool.

A new feature announcement email can be an effective way to convert new customers or delight existing customers who already love your tool. If you want to launch your offer to a small segment of your audience, you may want to send a beta announcement email.

Keep reading to learn more. This email will invite subscribers to reserve their spot depending on how many seats you want to open. You might want to consider including a special offer for the first few people who purchase. This is the big reveal, so make it count! We want to make it easy to create your product launch email campaigns.

Once you design your email, all you need to do is add an email subject line and create a Workflow that automatically sends all of your launch emails. Simply set it up once and let it run on its own so you can make money while you sleep.

Kayla Hollatz is a trusted website copywriter and strategist for entrepreneurs and their favorite SaaS tools. Facebook Twitter Instagram Pinterest. Table of Contents Jump to: 1. Jump to: Table of contents. What is a new product launch email template? New product release emails. Product teaser email. Product release announcement email. Product launch announcement email. Whether you use a simple to-do list or a more functional spreadsheet, a checklist template complements other planning tools, such as roadmap software and Gantt chart timelines.

Learn more in our comprehensive guide to product marketing and our article on new product development. Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done.

Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. Try Smartsheet for free, today. Get a Free Smartsheet Demo. In This Article. Product Launch Plan Checklist. New Product Launch Checklist Template.

Software Product Launch Checklist. Marketing Product Launch Checklist Template. Product Launch Event Planning Checklist. Here are some examples of to-do items you can include on the list: Conduct market research and develop buyer personas. Analyze competition and define your unique selling proposition. Write a positioning statement. Determine your pricing structure and package design. Create an order-fulfillment plan. Create a go-to-market strategy plan.